KOLs (Key Opinion Leaders)

✦ KOL (Key Opinion Leader) are active media users who have influence in social media platform.
✦ It is a popular & integrated way for destination branding.
✦ KOL can connect and relate to their audience in a way that’s intimate and authentic than mass media.

Stargazer could: 
  1.  Recommend & contact proper KOLs
  2. Organize the KOL event (FAM trip or seminar)
  3.  Follow up KOLs’ media exposure including: posting pictures, travel notes, video on different social
  4. Media platform includes WeChat, Weibo, Mafengwo, Qyer, etc. 
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