关于KOL | 国内达人活动篇

KOL即活跃在自媒体平台上并有一定影响力的达人。KOL活动是比大众传媒更亲密、更真实的与潜在消费者建立联系的方式。
KOL(Key Opinion Leader)are active media users who have influence in social media platform. KOL can connect and relate to their audience in a way that’s intimate and authentic than mass media.
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